Do you need to market your business but not want to pay for advertising costs repeatedly? No problem. All you have to do is wrap your company car, ute, or van with some graphics. You already own or lease the vehicle anyway, so you might as well wrap it with ads and make it function as a mobile billboard that is exposed to different people each day. Not only will it help you gain more leads, but it will also contribute to building authority and trust with your customers. However, just like with anything else, you need to do it correctly for the effort to be effective.
Be bold, but don’t overdo it
Vehicles with sign writing only have a chance to get a message across in seconds. Since the majority of people will only see the car for a fleeting instant, the design should be striking enough to catch attention but also simple enough to be understood easily. Your prospective consumers should be able to take in and remember easily the company name and imagery that you used.
Simple doesn’t have to mean dull and drab, however. If you want to turn heads, bold signage is an effective way to make a lasting impression. Vehicles that are wrapped in creative graphics will stick in people’s minds and may even urge them to do further research on your brand to see what it’s all about. Make it a point to use vibrant colours, eye-catching graphics, and designs that are out of the box to increase customer retention.
Make it look professional
Bold doesn’t also have to mean tacky. You’re a business, after all, and you still need to maintain professionalism so that customers will take you seriously. Incorporating a witty tagline is fine, but you should know where to draw a line between creatively funny and outrageously bizarre.
Additionally, the wrapping should also be of high quality and high resolution. The letter size and placement must be spot on as well. That said, it would be best if you leave the job to experts for the best outcome, instead of treating it as a DIY project.
Use strong imagery
The best-wrapped cars are those that use strong imagery and a few impactful words. Having too much text can be distracting and won’t be absorbed by the people who see it. Make it a point to only use words that are necessary, including your company name, phone number, and website.
As for catching people’s attention, allow the imagery to do all the work. Choose one that will elicit emotion from people. It should make them smile, laugh, or think. That way, your brand will stick in their minds even after your vehicle is out of sight.
Incorporate your branding
Getting creative is key to an effective branded vehicle, but you also have to take into account the brand identity of your business. You should ensure that the car displays your brand’s colours and fonts, as well as your company name in large letters that people will immediately notice and remember. If possible, you can also include a call to action, website address, or company slogan to get people to learn more about your business.
Wrapping your car with creative graphics is one of the most cost-effective ways of advertising your business. If your company vehicle needs signages, get in touch with us to see how we can help.