Brand recognition is a crucial part of your business’s success, whether you’re promoting your company in online or offline spaces. Although there’s a current trend of maintaining online storefronts, nothing beats having on-site premises where you can interact and engage with customers face-to-face. However, like the limitations of your webpage, you’ll also need to be mindful of how you present your business. Figuring out your wall pain options to designing your signage design will be vital in positively impacting your brand placement.
Representing your brand with limited spaces
Similar to your digital marketing efforts, it’s necessary to be aware of your limitation in creating the layout of your on-site location. It’s generally up to your design team to create the best way to utilise your indoor and outdoor spaces. Instead of leaving the work completely up to them, you’ll also need to make critical decisions throughout the design process to get the right output that fits your brand.
In this article, we’ll share four tips for utilising signages for your business.
1. Include signage in your budget planning stage
Opening a physical storefront requires you to oversee different logistical requirements, from handling rent to delivering tools and equipment. Designing your location’s interior and exteriors will also need preparations beforehand. This is why you need to include it in your budget planning stages before you move in.
Although some signage companies offer a fast turnover date for their output, you should have enough time to go through several drafts before settling on a final design. Remember to have a realistic budget that covers the whole creative process, from conceptualisation to purchasing goods. Doing so will prevent you from getting subpar signage that mismatches a stellar design.
2. Stay consistent with your branding
Your signage will be an extension of your brand book’s visual elements, from your typeface design to colour choices. This is why it’s vital to have an established branding identity that will match your business’s consistent look. It should keep in line with your logo’s colour palette and other marketing materials for your brand. Doing so will help people instantly recognise your business, especially if you have a strong online presence.
It’s also necessary to exercise restraint when designing your signs. Sometimes, it’s better to use less than more to avoid confusing passersby. Remember that you can only include a limited amount of information on your signs. It generally contains your logo, company name, and simplified tagline. Any additional information can make your sign too busy for people to understand. This is why you must capitalise on using less by telling more. The clearer your company’s message and vision are, the more effective your limited visual elements will be.
3. Go beyond your storefront’s signages
There are numerous ways to display signs beyond your storefront. You can utilize vehicle graphics as roving ad placement that can showcase your business while on the road. It can follow a similar visual direction with your store signs while covering a much broader ground for visibility. Additionally, you can also invest in Out-of-Home (OOH) ad placements in commercial establishments like malls, stores, and business districts nearby.
In many ways, having an on-site location makes you a more credible brand and service provider to your target demographic. Making your site pop-out and look appealing is an excellent way to invite immediate transactions, especially if you’re in a busy part of the city. This will improve your sales figures while giving your company its much-deserved local visibility.
Partnering with a reliable supplier is an excellent way to receive quality goods for your promotional purposes. At All Signs Online, we can produce a wide range of promotional material from vinyl banners to retail signs. If you’re looking for a shop that produces store signs in Sydney, contact us today!