Traditional and digital marketing strategies are needed to get the word out about your products and services. These can bring you continuous revenue through various channels, such as through paid ads, social media, and a high-performing website.
One of the easiest and most effective ways to drive customers directly to your storefront is to have attractive outdoor signage. Your outdoor signage will help you stand out from the crowd. After all, your brick-and-mortar store’s curb appeal will go a long way in getting people in your door and converting them to paying customers. Exterior signs, banners, and wall prints should convey your brand messaging and promote your products or services to everyone passing on the street.
When the average consumer walks down the street, their eyes usually just slide past the numerous storefronts and signs they see—and that’s why it’s vital to catch people’s attention and express your brand message in one glance. Professionally designed printed material can bring you a lot of exposure if you do it right.
Types of Exterior Signage
Business signs come in many shapes, sizes, and forms. The most common include:
- Acrylic signs
- Vinyl lettering
- Window perforations
- Vehicle decals
- Wall prints
- Digital monitors
These signs and decals can be printed on acrylic panels, photo paper, magnets, canvas, foam board, metal, corrugated plastic, poster board, vinyl, and more.
Conveying Your Brand Message
Well-made outdoor signage is a cost-effective way to convey your brand message and inform potential customers about your products and services. Again, catching a person’s attention is the tricky part. However, once you turn someone’s head, you can get them through your door, and your products will speak for themselves.
Unique messaging is crucial to capture attention. Witty phrases and puns can spark humour and interest, while creative typography and graphic design will attract any eye. Meanwhile, cohesive branding will make your business stick to a person’s mind and increase brand recognition.
Here are some tips that will help you create effective outdoor signage:
- Use bright colours and fun language – Two of the easiest ways to catch attention is to use contrasting colours and a witty phrase. If you can make a person laugh in one glance, he or she will remember your business and will likely become a customer.
- Choose prominent, highly visible locations – Aside from your windows and storefront, you may also choose to put printed signs in parking lots or other nearby areas with high traffic. Be strategic about where you put your signs so you can have the best sales conversion possible for your effort.
- Be as concise as possible – The most challenging part of designing outdoor signage is to cram all your messaging into one image. People’s eyes will just slide past anything that’s too wordy, so do your best to cut down your copy.
- Be consistent – Your brand imaging should take centre stage, and all your signage should include your colour schemes, fonts, and overall style.
Outdoor signage is a timeless and effective way to bring customers to your door. Hanging, wall stickers, sandwich boards, and vehicle decals should catch the attention of passersby and encourage them to check out what your business has to offer. Remember, attractive, witty, and concise messaging will go a long way in increasing your brand recognition and will only benefit your bottom line in the long run.
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