In the world of business and marketing, signages are deemed paramount for various purposes. As promotional materials, they help you communicate with the public and convey your message to your target market. Whether you want to market your brand or promote your products or services, these visual materials will make a world of difference in your business. Unfortunately, some retailers tend to commit costly mistakes when ordering signages for their business.
In this article, we will share five common mistakes that you must avoid when ordering signages:
Mistake 1: Assuming that you know everything about signages
No, you must not assume that you know everything about signages and immediately take the plunge into ordering them. It’s best to consult with a retail expert to see what particular promotional tools work for your business. If not, sit down with your marketing team to conceptualise and plan your signages. At times, you will also need to hire a graphic designer to pull off the design and ultimately work with a printing company.
Mistake 2: Having small typography for your signs
Signs generally include a message that you hope to convey to your target market. But what’s the point of using certain fonts in your signs that won’t be readable at all? It defeats the purpose of marketing your business or reaching out to your audience. As a rule of thumb, be sure to implement effective typography by ensuring that the audience can read the texts.
Mistake 3: Using signs that can be reused
While it’s possible to reuse certain signs, it’s still best to develop new and fresh ones. It shows that your marketing team is very creative and relevant to what your target consumers need. If you insist on using and printing old signs, they may have outdated content, so you need to revise them. If that’s the case, why not come up with a new one instead? For all you know, something fresh and new will always appeal to your target audience!
Mistake 4: Not including contact details on your signs
It’s crucial to indicate your contact details on your signs, whether it is your physical address, phone number, website, or even social media links. In fact, it’s imperative to have calls-to-action (CTAs) in strategic locations on your signage to direct your customers on what to do next. Without these, your interested customers will be left hanging without knowing what they should do, and you’ll miss a big chunk of potential clients.
Mistake 5: Not estimating the price of your signages
Before you order signages, you have to come in financially prepared and ready. The best course of action is to do your research and homework by getting multiple quotes from signage companies, comparing pricing, and seeing what services are included. From there, you’ll be able to decide on what fits your budget and what best suits the needs of your retail business!
At this point, you now know five common mistakes to avoid, as far as ordering signages are concerned. To that end, be sure to consult a retail expert, make your fonts readable, come up with brand new signs, include your contact details, and estimate the pricing. With all these in place, you’ll be able to order the right signages and make the most of them for the benefit of your retail business!
Here at All Signs Online, we have a wide range of retail signs in Australia, such as online PVC signs, floor signs, vinyl banners, statutory braille signs, stickers. If you’re looking for various signages for your business, be sure to browse our wide selection and place your order today!