With the advancement of technology, the signs people use for business have also gone on quite the journey as well. Digital signs are on the rise and with good reason: they’re catchy, easy to mount, versatile and can easily adapt. They even have a lot of room for customisation in terms of animation and lighting where able.
Not surprisingly, many people have the tendency to go DIY (“do-it-yourself”) when it comes to this. It’s cost-efficient to handle advertisements internally, after all.
Digital DIY Signage: Not the Best Idea
Hands down, digital signage is an excellent idea and a great avenue for any business to take. However, going the DIY route isn’t necessarily helpful in this regard. In fact, several issues can arise, which make this endeavour more costly in the long run than anything.
An advertising system is best put together by people who don’t just have a working knowledge, but a professional level of expertise in the field. Digital signage requires a certain level of skill combined with a marked effort. Advertising as a whole requires being able to put forth something that can stand and withstand the market.
Read on to learn about why DIY digital business signage isn’t always best for a business:
There’s little versatility with DIY digital signage, which means a lot of costly compromises down the line. Creating content takes longer, cutting into precious time better spent in other aspects of the job. Not only will badly designed content not attract new customers/clients, but it may also even throw the current ones off because it reflects poorly on the business.
It’s Not Scalable
When a system is designed well, it’s got solid scalability. It’ll be tough to get this going for DIY solutions because a lot of them are reliant on ad-hoc methodology (content imported from USB sticks, for example). A screen or three will be safe to pull that on, though they still carry some risks of malfunction or issues. Anything bigger, and there’s wide-open room for possible disaster.
What if there’s a sudden opportunity for major digital billboards? Can the system keep up with renewed needs in terms of size, length or pixel quality, or does an entirely new signage need to be scrapped together quick? If the answer is the latter, that means any costs initially saved will now end up spent.
Faulty System Design
As previously mentioned, just putting together this leg of advertising or any semblance of an advertising system takes more than a little know-how. After all, you have to use the right tools to make the most effective advertising materials, digital signage included. If a single one of the components is faulty, the entire thing can fall through. Worst case scenario is that something goes wrong with the sign when it’s finally up and in plain view of the public eye.
System design involves CMS, display, the media player and more. That’s quite a lot of specifications and plenty of things to account for in budgeting.
Digital DIY signage isn’t really the best idea for businesses for a number of reasons. They’re going to end up costing more in the long run and may not even be that effective. Considering system design, scalability and quality of content, you’re better off utilising professional signs.
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