The signage industry is something that’s always been there—from the days of words carved in stone to today’s digital billboards. Signs are an integral part of our daily lives, but many people take them for granted. However, if you think about it, it’s amazing how signs have continuously adapted to the times and remain very important for businesses and advertisers all over the world.
As much as we now see how great the signage industry is, knowledge about them is still limited. In this article, we’re changing that—here are five interesting facts about the signage industry.
1. Signs Only Became Popular in the 20th Century
Humans have been making various types of signages for thousands of years. However, this practice as an advertising technique only gained traction during the 20th century. Because of the industrial revolution, the switch to industrialisation made a significant difference on businesses requiring signs to gain attention.
And in the 1900s, a new type of signage took the stage—neon signs. Their glowing beauty captured people’s attention instantly, and neon signs spread like wildfire. Eventually, PVC became commercially available, and until today, PVC-made signs are still the most popular signage used in the industry.
2. Signs Can Trigger a Person to Take Action
The main goal of putting up a sign is to catch people’s attention, attract them, and entice them to come closer. A sign is a great pull to invite a possible customer to enter the establishment. Well-made signs convince people to check out what’s inside—especially for restaurants and retail stores.
Nowadays, signs also convince people to take action. Billboards can move people to buy a product, book an appointment, watch a show, or subscribe to a service. With these in mind, businesses should really capitalise on attractive and impactful signs.
3. Digital Signage Is Now a Billion-Dollar Industry
According to Markets and Markets, the digital signage industry is worth $16.3 billion in 2021 and is projected to grow to $27.8 billion by 2026. The key factors that have influenced this impressive growth are the increasing adoption of digital signages in commercial settings, the demand for 4K and 8K resolution displays, continuous technological advancements, and the fast development of infrastructure in emerging countries.
4. Signs Are Considered Proof of a High-Quality Company
According to a study conducted by Brady Signs, 70 percent of customers believe that business signages reflect the quality of their products and services. If you look at your behaviour, you will notice an uncontrollable bias to choose a restaurant or a store with an attractive and aesthetically pleasing sign.
Because customers lean towards locations with better signage, you must prioritise them as a business. Don’t pick a sign randomly; instead, think about creating signage that would reflect your brand well. You can always work with a reputable signage maker in Australia for better designs and high-quality materials that will compel customers to come in and try out your products and services.
Now that you have learned more about the signage industry, it’s undeniable that they are incredibly valuable for a business. In a way, having a high-quality sign is a solid marketing strategy to get people to flock to you.
If you want attractive retail signs for your business, check out All Signs Online. We are the leading signage maker in Australia because of our extensive experience and wide range of products like acrylic business signs, custom banners, roll up banners, wall prints, and window custom prints. Browse our online store today and contact us to learn more!