The primary purpose of having a company vehicle is to provide transportation for you, your staff and the items you need to bring to different locations. However, that car can fulfil several other uses beyond basic transit.
For instance, having a well-designed and high-quality vehicle sign would be a great way to market the products and services of your business. Get the most out of the company car by turning it into your own personal moving billboard.
Connecting with a reliable sign maker in your area will allow you to bring an ideal design layout for your vehicle to life since they can create the perfect material to place on it. Here are a couple of tips to remember when making the graphic design for your vehicle signage:
1) Measure the Dimensions
The vehicle should be thoroughly inspected by the person in charge of making the design and the service provider who will be creating the sign. Figuring out the measurements will allow both of you to figure out what kind of space you’re working with.
Company cars that may have certain grooves or parts will have to be taken into consideration since it’s best to create a design that looks good at just about any angle. Vehicle wraps may be the ideal vehicle signage type to provide freedom to the design and fully cover the automobile.
2) Figure Out What to Say
Most people aim to put whatever they can on their vehicle signage in order to grab a person’s attention, but it’s more ideal to keep things relevant and brand-friendly. Figure out what you want to say first to include it in your design.
Since the vehicle is moving and people have a short attention span, you only have seconds to make an impression. Condense your message into something quick and readable. On top of that, don’t forget to add your contact information on the sign to get some business inquiries.
3) Look at Inspiration for the Design
Finding inspiration for the design is incredibly important since you want it to be unique and to stand out. Checking out the vehicle signages of your competitors in your line of business and some of the designs online might lead you to some thoughts about what you’d want on your own company car. Pinterest can be a great avenue for checking different layouts.
4) Be Wise with Certain Design Elements
Certain design elements such as colour can make or break the appearance of your vehicle sign. Be sure to pick ones on the spectrum that would be able to showcase what your brand is like. Fonts are also rather important, both in the style and the hue that you’re choosing. If you have a darker-coloured base, pick brighter tones for the lettering and vice versa.
5) Design It as Simple as Possible
While designing the vehicle signage, it can get incredibly tempting to add as many pictures and text as possible to maximise the space. However, it’s important not to overcomplicate the design and overwhelm any potential customers. Keep things simple and attractive enough, especially since less is more when it comes to advertising.
Creating a vehicle signage and coming up with a graphic design for it may not be easy, but these tips should help get you in a better direction. When all is said and done, your company car will surely look better than ever.
Looking for a sign maker in Sydney? All SignsOnline in Australia offers the widest range of online signs, such as vehicle signs, retail signs, banners and more. Contact us today!