An innovative retailer understands that enhancing your visibility and reach is critical to success. The primary objective of your business plan should be to market your company and increase profits effectively. This is why the importance of signage in a retail establishment cannot be overemphasised.
While most business owners are looking at online platforms to expand their digital reach, local retailers need to approach visibility through a different approach. Signage is the first point of contact between a company and its potential customers. Whether outside or inside your establishment, a sign can help increase brand recall and encourage customers to visit.
Understanding Different Types of Interior Signage
Subconsciously, customers and prospects will associate the quality of your signage with the quality of your business. However, you need to know which signs to use for specific locations and purposes.
Here are three types of interior signage that will assist you in achieving the results you desire for your business.
1. Interior Logo Signs
Well-designed interior logo signs help companies differentiate their brand and gain the trust of their customers or clients. Both retail stores and professional offices benefit from interior signage with appropriate lighting. For this reason, your logos’ colours, fonts and design elements should all be carefully selected.
While you may not always outperform larger retailers, a well-made sign can help establish your presence and draw attention to your business. A well-designed and strategically placed sign can assist a company in communicating with its customers and increasing sales.
2. Directional Signage
If your store is large or has a lot of inventory, it is crucial to have signage throughout the space to direct customers. Directional signs such as category header cards and banners assist customers in navigating your store. For example, when you walk into a grocery store, you almost always see signs above each aisle informing customers of the contents. This simplifies the shopping experience for your customers and encourages them to find what they need, resulting in increased sales for the retailer.
Another advantage of directional signage is that it can aid in navigation. Once your store is operational, you’ll be able to take a step back and more easily analyse its layout. Is it necessary to reorganise your inventory? Is everything arranged logically? This is the time to consider your options.
3. LED Illuminated Signs
LED lighting ensures that your sign stands out in a busy mall or large shopping centre. Customers can quickly identify your company with distinctive branding, which helps you stand out from competitors. Custom LED signs that incorporate your logo and other branding elements can be a simple way to attract onlookers.
LEDs have a longer lifespan, are less harmful to the environment, and look elegant and stylish. They typically consume ten watts of energy, roughly eighty per cent less than neon signs. This lower power consumption is cheaper and assists you in meeting stricter energy standards.
The retail signage in your store should guide and inform customers. Your company’s overall strategy should include a signage strategy. A well-thought-out design and the expertise of a team of experts are required to get your signage just right.
Retail signage isn’t the only thing on your plate as a store manager or business owner. All Signs is the place to go if you prefer to leave your retail signs to the experts. For years, we have provided clients with various signs ranging from corflute to banners. Because of the convenience of our online booking system and next-day production, we are the preferred sign maker in Sydney. Contact us today!