Creating banners and special event signs is a great way to promote upcoming events. But are you creating special event banners that grab the attention of your target audience? In this article, you’ll learn how to create special event banners that stand out to help increase attendance at your events.
Determine How Many Banners You Need
Before you start designing your special event banners, you should determine how many special event banners you need. One rule of thumb is to have at least one special event banner for every 30 people in your target audience.
For example, if you are going to have an event that is attended primarily by single women, you may want to have three special event banners:
- A banner for the main entrance that includes your logo and other information about the event
- A banner for the registration table
- A banner for each break room
Then, you could have one or two special event banners for the parking lot if your event is going to occupy multiple spaces.
Make Sure It Contains All the Crucial Details
If you need multiple banners, chances are you will use a similar design for all of them. Make sure that each special event banner includes:
- The name of your organisation
- The date and time of the event
- The location of the event
- Any other details your target audience may find interesting
Make sure the copy is easy to read, even from a distance. If you need help creating the details of your banner, you can write it out in a word processing program and use the shapes tool to create boxes for the text. Then, you print out the banner on regular white paper.
Use High-Quality Images
Special event banners should be used to promote your event, not just to add colour. That’s why you should use high-quality images in your special event banners. If you don’t have professional photos available, you can use digital photography or stock photos with a professional touch.
Ensure There’s a Clear Focal Point
One of the mistakes you can make when creating special event banners is making it hard for your target audience to find the most important information. Make sure that you include clear focal points on your event banners.
You can use headlines or other visual elements to ensure that your event banners stand out to your target audience.
Consider Making Your Banners Interactive
A great way to make your event banners stand out is to make them interactive. This can be accomplished by:
- Placing QR codes on your banners
- Utilising large banners with folding panels
- Including a photo booth at your event
Making your banner interactive can give your banners a professional touch that people will remember.
Make the Text Easily Scannable
You can avoid this mistake by making the text on your banners easy to scan. Here are three tips for scanning text:
- Use bulleted text lists
- Use consistent capitalisation
- Use a font that’s easy to read
Make Those Banners Stand Out
Special event banners are an essential part of promoting any event. If you don’t have a lot of experience creating event banners, you can always hire a professional designer to create the banners for you.
Do you need help with custom banners in Australia? All Signs Online offers the most comprehensive range of online signs. Contact us!