Signage can be put to many different uses in a restaurant. These functional signs help to create the right atmosphere, improve the customer experience and provide safety information, thereby ensuring that a business fulfils all legal requirements. Without proper signage, a restaurant can’t attract new customers or communicate directions to staff or customers, and a restaurant space can’t communicate the business’s character.
For the reason mentioned above, it is worth considering the types of signs available that are the best choice for your business. This article will shed light on the different types of signage and which one might work most effectively to meet your specific needs.
Types of Restaurant Signages: Which One Should You Use?
1 – Fascia Signs
Fascia signs are located above a restaurant’s entrance and are great for directing customers to the entrance of the restaurant. This is the most common type of sign in a public place. The fascia sign can be a huge benefit to your business in many other ways, too – it can help to create a sense of familiarity and comfort that encourages customers to return and can also be used to create a bold impact at the point of arrival.
2 – Wall Signs
Wall signs are another common type of sign to appear in restaurants. They are placed on the walls near the doorways. This helps customers to find the way to the restaurant and to identify each part of the restaurant.
3 – Window Signs
Window signs are also common in restaurants and other places. They are located at the entrance of the restaurant and help attract customers to the restaurant. They are usually used to promote the restaurant and its special offers.
4 – Outdoor Signs
Outdoor signs are mounted on the outside of a restaurant and help inform customers of the business’s offerings. They are an important tool for directing customers to your restaurant, especially when you are located in a busy area where many restaurants are available.
5 – Wayfinding Signs
Wayfinding signs are a type of sign used in restaurants to direct customers to the different areas of the restaurant. They are essential in a restaurant which has many different departments. They work in a similar way to traffic signs and help customers navigate their way through different areas of the restaurant.
6 – Menu Signs
Menu signs are another common sign in restaurants. Food menus are placed near tables to inform customers of the foods and drinks available at that moment. The menu can also be left inside a room for customers to study.
As you can see from the above, signs can have an important effect on a restaurant and its customers. They are a great way to increase the potential for customer interaction, enhance customer experience and increase brand awareness. Perhaps most importantly, though, a well-designed sign will help a restaurant to communicate its brand identity. So, although many people think of signs as being purely aesthetic, the fact is that they are a crucial component of any successful business.
Work with tried and tested sign makers in Australia like All Signs Online to ensure that you get the best results. Look through our selection of different signages today!