INDOOR SIGNS

The great thing about Indoor signs is that your audience is already in your store, so you can give them direct messages about things happening in-store and about the business. Callouts such as “Sale,” “Two for $49.95,” department store directions and menu boards increase the customer experience while guiding them through the service journey. These types of signs inform the customer what is going on around them and can direct them to certain areas.

INDOOR SIGNS

The great thing about Indoor signs is that your audience is already in your store, so you can give them direct messages about things happening in-store and about the business. Callouts such as “Sale,” “Two for $49.95,” department store directions and menu boards increase the customer experience while guiding them through the service journey. These types of signs inform the customer what is going on around them and can direct them to certain areas. 

A great aspect of indoor signs is that you’re not necessarily trying to convince customers to engage with your business. They are already interacting with you as they browse your products or service offerings. Indoor signs then switch gears to brand awareness, setting the atmosphere and convincing customers to complete the journey with a purchase. Branding plays a large role in this as your business colours, messaging and style really come out.

There are two different types of signs that can be beneficial in this area. Signs like the directional signs in Woolworths and large department stores are not trying to drive sales. They are a branded sign to direct customers through the store for a better experience. These types of indoor signs are effective for creating an in-store branded experience. Signs such as sales, deals, calls to action which changes due to season, promotions and current campaigns create brand consistency as new signage grabs the attention of customers.

Either way, any signage in-store needs to be consistent with the brand so you don’t confuse your customers. Things like colour schemes, fonts, logos, language and tone need to be taken into careful consideration. These may seem like simple things to you however when consumers are going from store to store, you need to ensure your branding is the same across all areas. Otherwise, consumers may get confused as to what you really offer.

One aspect of major department store signage that they do very well is being bold and standing out. Their signs grab the attention of customers and relay messages quite effectively. When smaller businesses try to be too bold, too bright, too out there, consumers can be put off. The brightest yellow isn’t always the best option. Thick text and crazy colour patterns may be too harsh on the eyes and distract consumers from the real messaging. Be bold, yet simple and effective.

Indoor signs, however, do play a bigger role than just sales promotions. An effective lobby sign, business progress infographics or statement pieces can be very effective in presenting larger ideas. An image speaks many languages. Large graphics with minimal text such as a simple logo can effectively set the tone of a room without being too demanding. Have you ever walked into an outlet store and wondered if you were actually in the right store you were going to? Through using a simple graphic, you can cost-effectively increase the customer experience and build the brand in-store.

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Unit 5, 20 – 22 Foundry Road
Seven Hills NSW 2147

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Phone: 1300 130 130

Email: sales@aso.com.au