RETAIL SIGNAGE

Signs for your window are a great chance to entice people walking by to enter your store. It can get quite competitive when consumers are window shopping. Lots of bright yellow or red “SALE” signs, clutter out front of stores and different messages all bombarding them. This is when a strategic front window sign can be effective.

SHOP WINDOW SIGNS

Signs for your window are a great chance to entice people walking by to enter your store. It can get quite competitive when consumers are window shopping. Lots of bright yellow or red “SALE” signs, clutter out front of stores and different messages all bombarding them. This is when a strategic front window sign can be effective.

So you’ve paid for the space to sell your products. You know exactly what’s going on inside but people walking by do not. Signs such as working hours, your business name and your website can effectively communicate your business operations to those walking by. However, most of the time, businesses take these signs to the next level.

Seasonal sales, EOFY sales and new season clothing graphics are a popular option for retail stores. Café’s and restaurants tend to lean more towards food specials, daily specials, upcoming events and celebrations. These types of window signs became more of a bulletin board for the business before the online marketing presence became so popular.

One great benefit of window front signs is that they are a cheaper option for greater reach and impressions. They reach a greater amount of people as you reach new customers who may have no immediate interest in your business. This gives you an opportunity to get in front of an audience and convince them to try out your product/service. You also reach existing customers who see them more regularly as they interact with your business as usual.

Shop windows set the tone as people walk into your store. Sometimes, they inform customers of a special promotion going on. This type of messaging entices people to enter the store with a certain expectation in mind. To avoid disappointment and confusion, make sure your signage matches what is happening in store. When promotions finish, use this space as an opportunity to start advertising for the next promotion, season or big announcement.

Physical signage doesn’t move, doesn’t need to rank online and doesn’t need to be monitored to make sure it’s up to date and not misleading. Once the message no longer needs to be portrayed, simply remove it and start your new messaging campaign! The real advantage of window signs, is that it portrays the message as many times as someone reads it and can be changed when needed with no need to pay for large online campaigns. No special expertise is needed to get the message out there.

However, this means you can spend money on quality design work knowing that your message will be seen and countless times. The effectiveness and quality of the signage will determine how strongly you can persuade someone to enter your place of business. If you do not have an in house graphic designer, we strongly suggest you invest in one to get outstanding signage that communicates messages/branding well and is visually appealing.

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Seven Hills NSW 2147

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Phone: 1300 130 130

Email: sales@aso.com.au