Amidst all the changes that have taken place in the marketing and advertising industries over the years, some longstanding methods remain to be effective today.
From flyers to custom banners to billboards, it’s surprising to see just how effective mainstay print advertising methods are today despite all sorts of digital threats that loom over them. Out of all the different traditional forms of advertising that you could possibly outfit your business with, there’s one method that’s as versatile, effective, and affordable than any other: a well-placed outdoor vinyl sign.
The effectiveness of outdoor vinyl signs
Regardless of whether you run a humble pub or a clothing store, these traditional print signs are perfect for helping your business stand out even in packed marketplaces. If you’ve been looking for a cost-effective way to market your business, then this type of signage is definitely the solution that you need.
Types of signs your business needs
Now, while the presence of the outdoor vinyl sign itself and how it’s built is one part of the success equation, the other part of the problem is choosing the right type of sign to use. Fortunately, sifting through what options best suit your needs doesn’t necessarily have to be a painstaking process.
To best ensure that you can maximise an outdoor vinyl sign to give your business a leg up in the industry, let’s go over a few common types of vinyl signs that you may need:
Best known as the most popular and basic type of vinyl signage, screen-printed signs have become a common fixture for most businesses nowadays. Through the help of a manual process that applies inks using specially crafted screens, screen-printed outdoor vinyl signage bears a more handcrafted appeal on a larger scale of production with ease.
Screen-grade outdoor vinyl signage
Thanks to their greater flexibility, lower costs, and higher dot gain, screen-grade outdoor vinyl signs have become a rising option for Australian businesses today because of how great they are as an investment. If you’re looking to add a touch of sophistication and quality to your store’s own appeal without going overboard on your budget, then this sign is definitely well worth investing in.
Hardback vinyl signage
You may not necessarily recognise the name at first read, but you’ve definitely seen this type of outdoor vinyl signage before.
Often recognised as standees of characters, mascots, or famous endorsers and personalities, hardback vinyl signs are guaranteed to provide any kind of business with an eye-catching and head-turning factor that’s bound to get more sale. The process involves placing an adhesive vinyl sticker on a rigid substrate, which can be set up in a free-standing position that takes the entire process of “making a good impression” to the next level.
With well-placed outdoor vinyl signages, any business can flourish in any setting. Printed marketing materials remain relevant, powerful, and effective, especially when you choose the right type to use.
We’re a print signage maker that creates custom banners, PVC signage, and corflute signs online in Australia. Get in touch with us today to see how we can help!