You’ll find most advertisements today on the screen. You’ll see them on your phone, click them on your desktop, and watch them from your television. More brands and companies switch to electronic media to promote their products and services. That’s just how the world seems to work now, but did you know that there is 70 per cent more chance for people to remember an item they saw in print compared to what they see online?
When people see concrete materials right in front of them, the experience becomes more real. Having a material they can touch stimulates their brains and makes them respond. While you can take advantage of the power of online advertising, you should not disregard the strength of the printed media. Billboards, signag, banners, and posters are still effective (and way cheaper) modes of promotion. You only need to find the right design and material to make your message work.
Poster Printing Guideline: Find the Right Paper
When it comes to printing posters, the right paper matters. You might not notice it, but papers have different thickness, weight, and sizes. How your print will appear on your paper depends on the type of material you use. So, if you are thinking of printing posters, you need to get the right material.
Here are some things to consider when choosing the right paper for your poster:
Before putting out a poster, identify how long you want it to last. The quality of paper you use affects how long the print would stay. If you failed to consider this at the beginning, prepare yourself for potential reprinting.
Decide if you need a poster that would last a week, a month, or for a long time. For short-term posters, you can use 80 gsm fluorescent papers, but for outdoor posters that need to last long, try printing on a waterproof 170 gsm PVC paper.
The beauty of printed advertising materials is that you can put them almost anywhere. Think of all the locations where you want to place your posters before buying a paper material for printing.
If you’re going to put your posters on bulletin boards, use the 115 gsm blue back posters. Since the paper is thicker and has a blue backing, it will prevent the posters placed behind it from peaking through.
Poster design varies depending on the message or event you want to promote, and finding the right paper material can help emphasise that piece of information or emotion you want to convey.
If you want to tell everyone about your fun and cool party, then print your posters on a 195 gsm paper. It’s a quality paper that can help bring out the vibrant colours of your advertisement.
Papers come in different types and thicknesses. Each also varies in price. High-quality papers are expensive, that’s why you need to know your budget in advance. How many posters do you need?
If you have to print a large number of posters, consider using the 135 gsm gloss poster. It is an inexpensive material, but it is thick enough to last long.
Great design captures the attention of people, and a good layout helps communicate the message well. Add the right material where you’ll print it, and you’ll have long-lasting quality posters to advertise your event, product, or service. That’s how you make your printed efforts more effective.
If you need help in creating and printing your announcements and advertisements in Australia, we’re here to help. We produce different kinds of printed media from custom banners to corflute signs, window and glass custom prints, and more. You can send your design over or our in-house artist can take care of it. Contact us today!