When you want to grab a potential customer’s attention, you should pay attention to your retail signage. Font, size, colour, location—various things influence the impact the performance of your retail signage.
In this article, we’ll talk about how you can customise your retail signage and maximise foot traffic to your store.
1. Use big and easy-to-read fonts
Font size must be readable at a distance. You need to take into account the location from where they see your signage. Are they driving along the highway, casually strolling down the avenue streets, or seeing them on the opposite side of the road? When you create retail signage, make sure you put yourself into your customer’s shoes and determine the best strategies to make your signage easier to read.
The right font size depends on the customer’s visibility from their perspective. To get a glimpse, you can stand from where your customers should see the signage. Then, observe the draft retail signage. If you can’t read it, it’s back to the drawing board for the necessary adjustment. However, you can still create some minor changes to increase impact.
2. Use the correct signage for its corresponding function
Not everything is created equally. Retail signage varies in function, purpose, and format. When you have substantial knowledge, you can effectively communicate your brand’s message while saving money simultaneously. With that said, here are the three types of signage:
Outdoor signage makes or breaks your customer’s first impression of your store. Because of that, it should be bright and enticing to captivate their eyes. It is best if you show your brand logo with a sneak peek of your products. Outdoor signage needs to be updated continuously so frequent people passing by can get curious.
Directional signage is indoor signage that helps customers cruise through your store with minimal help from your staff. This type of signage is easily visible to customers to help save time and locate desired merchandise.
Promotional signage helps attract prospective customers by giving them information about your products. When you successfully communicate your products, they get a desire to want it. Because of that, you can expect an increase in sales with impulsive buying customers.
3. Strategically position signage in and outside of your store
The signage industry has guidelines to help business owners with their signage. Each type of signage has corresponding rules to maximise its effect. For example, directional signage should hang from the ceiling where it’s easily seen. For promotional signage, an eye-level position from your window display helps entice nearby civilians.
4. Use the colour theory to your advantage
Customer psychology indicates that high-contrast colours in your retail signage enhance consumer responsiveness by about 23 per cent. With that said, it is best to use black and white or dark colours with light colours to maximise the retails signs effects.
Pro Tip: Colours help dictate what emotions we feel whenever we read a text. So, you need to take advantage of the consumer behaviour behind the colour theory.
Signage is an essential tool for retailers who want to increase foot traffic to their shops. They can do wonders in terms of helping your business grow, so you must utilise them in the best way possible. Follow the tips above to maximise the use of signage.
Are you in need of retail signage for your store? Get in touch with us and browse our selection today.