Marketers often reach for the sky when it comes to catching the eyes of their consumers. They do this by exploring bold designs with digital billboards, loud banners, and other mediums that often scream attention.
After all, print collaterals and signages are still powerful tools in this internet-driven age, but many brands who know the value of commercial graphics don’t get to fully explore all their options. Instead of going up with large banners, why not start from the bottom to boost your branding?
If you’re looking for a unique approach to your signages, floor graphics may be the right fit for you. Who knows, the ground your market typically walks on may hold the missing key to unlocking an effective advertising strategy.
How Can Graphic Floor Signages Take Your Marketing Strategy to the Next Level?
Benefit #1: Floor Graphics Provide Effective Directions That Are On-Brand
Placing floor graphics in high-traffic areas of your establishment can be an effective way to improve the customer experience. For one, incorporating directions can improve your shoppers’ wayfinding and encourage people to explore your store for the first time.
Floor graphics can also leverage foot traffic by incorporating visual waypoints, which can help enhance your market’s shopping experience. More importantly, floor signages can also direct curious customers to your popular items in-store.
Think of it as a stylish tour guide that can take the hassle out of navigating a new place, making it an excellent feature for increasing your customer satisfaction.
Benefit #2: Floor Graphics Advertise Promotions Without Taking Up Extra Space
Banners can be just as effective at generating attention for your advertisements, but floor signages have the unique ability to highlight your promotions without taking up precious pathways. It’s the perfect pointer that can lead your customers to your seasonal products, making floor signs an efficient way to share information for an affordable price.
Benefit #3: Floor Graphics Are Versatile
One of the best things about floor graphics is that brands can use them anywhere for anything, be it a directional guide out on the streets or as a decorative function to boost your brand. Businesses can also explore floor graphics designed for nearly every kind of floor surface like concrete, tile, laminated floors, asphalt, and more, making it a versatile tool that can extend your campaigns in multiple ways.
The Bottom Line: Incorporating Your Branding Using Unique Mediums and Underutilized Graphical Elements
Graphic floor signages are a cost-effective marketing tool that can reel in foot traffic for your business. It’s a decorative feature that can incorporate your branding, catch attention, and help lead your customers to different departments and special offers in your establishment.
Are You Looking for a Printing Company for Your Graphic Floor Signage?
Knowing when to leverage print marketing potential, like banners, can put your business ahead of the competition. While digital solutions are key to succeeding in this internet age, vinyl banners, roll-up banners, stand-up banners, and more still play a pivotal role in boosting your marketing efforts.
Browse our website today and check out our wide range of online signs that cater to Australian business – from retail signs, floor signs, statutory braille signs, vehicle signs, and more.