When it comes to print marketing, vinyl banners have been the go-to solution for many people. Not only are they effective at conveying messages to your target market, but they are also versatile and customisable, typically priced at a relatively low cost. Whether it’s a banner for your sales, marketing, or business events, you can use this marketing solution to reach a wide range of audiences without spending too much.
Unfortunately, some marketers tend to commit some mistakes in their vinyl printing. With that being said, here are five mistakes you must avoid for your vinyl banner:
Mistake 1: Not proofreading and inspecting visually
As with any piece of material for printing, proofreading and visual inspection are important. Have several people from your marketing team, especially your editors, look at the text on your vinyl banners. The last you’ll want to happen is to have spelling mistakes and grammatical errors that will hurt your business image. Also, have your graphic designers double-check all the visual elements and the whole layout so that they will come out perfectly fine once printed.
Mistake 2: Not considering the colour models
Choosing the right hues will make all the difference in your vinyl banner, so consider the RGB and CMYK systems for your outdoor banners in large printing. For the uninitiated, RGB is an additive colour system with the light (red, green, blue) mixed to create all the colours you see. The more light you add, the more vibrant your colours become. On the other hand, CMYK is a subtractive colour system where the ratios of colours are deducted from pure black to create tones. The more medium or ink you add, the darker your tones.
Mistake 3: Not paying attention to typography
Typography is the art of arranging type to make written language legible, readable and appealing when displayed. This technique entails selecting typefaces, font sizes, line lengths, line spacing, and letter spacing, among others. That said, be sure to choose the right fonts for the text in your vinyl banners and arrange all visuals properly, as they will make a world of difference in your messaging.
Mistake 4: Not choosing quality materials
When it comes to using banners, vinyl materials can be your best bet. Despite their affordability, they can withstand the harsh outdoor elements. Also, be wary of selecting print media, such as the printer, as they must be compatible with the ink and appropriate for the overall production process. Ultimately, working with the right printing company can bring out the best in your vinyl banners for the benefit of your business.
Here at All Signs Online, our widest range of online retail signs come with the lowest prices. Along with this are the ease of the online booking system and the next-day production. If you need vinyl banners in Australia, we’ve got you covered!
At this point, we’ve covered four mistakes that you must avoid during vinyl banner printing. To that end, be sure to have proofreading and visual inspection, consider the colour models, pay attention to typography, and choose quality materials. By doing so, you can have a successful vinyl banner printing that will kick your business up a notch!
We provide retail signs in Australia, such as online PVC signs, floor signs, vinyl banners, statutory braille signs, stickers. If you need vinyl sign printing, check our selection and place your order today!